Your Brand
your vision
Our Execution

Pop up stores Selfridges

For Don Julio and Johnnie Walker, I filmed their seasonal winter pop-up stores at Selfridges, creating commercial video content that showcased the premium retail experiences and visual displays.
 

The project focused on capturing the atmosphere, design and attention to detail of each pop-up, highlighting how the brands transformed the Selfridges retail space into an engaging seasonal experience. Through a combination of cinematic establishing shots, detailed product footage and lifestyle visuals, the content captured the scale and premium feel of the installations.

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Filmed using a Blackmagic Pocket Cinema Camera 6K with a Samyang VDSLR cinema lens kit, the footage was created for digital marketing and social media use, providing polished visual assets for two globally recognised brands.

This project demonstrates my experience in retail videography, event video production, experiential marketing content, commercial videography, luxury brand content, social media video production and promotional video production, capturing branded experiences within high-profile retail environments.