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PureGym Personal trainers

Activation

I worked with several independent personal trainers based at PureGym locations to create high-quality social media content that showcased their expertise and helped grow their personal brands. These projects were commissioned by the trainers themselves and were not affiliated with or commissioned by PureGym.
 

The content focused on producing engaging fitness videos that highlighted coaching techniques, training sessions and each trainer's personality, positioning them as trusted, high-performance fitness professionals. A combination of cinematic workout footage, educational content and promotional videos was created to help attract new clients and increase engagement across Instagram, TikTok, Facebook and other social media platforms.
 

Filmed using a Blackmagic Pocket Cinema Camera 6K with a Samyang VDSLR cinema lens kit, the content delivered a premium look that elevated each trainer's online presence. These projects demonstrate my experience in fitness videography, personal trainer video production, social media content creation, commercial videography, brand storytelling and short-form video production, helping independent fitness professionals stand out in a competitive industry.

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